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P. T. Barnum died at age 80 on April 7, 1891, in Bridgeport, Connecticut, after
Featured Event 1891 Death

April 7

Barnum Dies: The Greatest Showman Takes His Final Bow

P. T. Barnum died at age 80 on April 7, 1891, in Bridgeport, Connecticut, after requesting that a local newspaper print his obituary in advance so he could read it. The paper obliged. Barnum had built his career on spectacle, starting with the purchase of the American Museum in New York in 1841, where he displayed oddities, curiosities, and outright hoaxes. He promoted the "Feejee Mermaid" (a monkey torso sewn to a fish tail), exhibited Charles Stratton as "General Tom Thumb" to European royalty, and launched "The Greatest Show on Earth" circus in 1871. His genius was understanding that people would pay to be fooled if the show was entertaining enough. His promotional techniques remain the foundation of modern entertainment marketing.

April 7, 1891

135 years ago

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